Participation in the news
Rob Paterson has an interesting post on the differences between growing an audience and growing a community. I think he’s nailed it.
“We don’t want a bigger audience – defined as passive transactional consumers of transactional content delivered on our terms. We want to have a deep attachment with our community – defined as their active participation in news and culture in safe places created by us for them – 24/7 on their terms.”
Is anyone listening yet?