Participation in the news

18 January 2010 0 By Viv McWaters

Rob Paterson has an interesting post on the differences between growing an audience and growing a community. I think he’s nailed it.

“We don’t want a bigger audience – defined as passive transactional consumers of transactional content delivered on our terms.¬†We want to have a deep attachment with our community – defined as their active participation in news and culture in safe places created by us for them – 24/7 on their terms.”

Is anyone listening yet?