It’s not what you’re thinking. I have no problem with bad language, swearing, cussing. Fuck no. My friend Kay Scorah wrote a brilliant piece recently about all those words you probably shouldn’t be using. As they say, be warned, strong language – and now go read it. I’ll wait.
Johnnie Moore found this gem too on the Ad Contrarian website. I couldn’t watch the video to the end. I was done after about a minute. Go have a look. It’s about McDonald’s philosophies, I think. I couldn’t get past the jargon and cliches.
Jargon. Cliches. Rhetoric. Weasel words. Obfucations.
I’m done with them.
Don’t tell me you’re a thought leader. I don’t want to hear about your innovation incubator. I don’t believe the answer to all your problems at work are to clarify roles and responsibilities. I certainly don’t care about your open and transparent dialogue. Business as usual is so overused it has its own acronym.
I want to hear plain language. Solid words. Anything ending with ‘..ion’ is probably an abstraction. Sounds fancy. Means not much.